THE LOOK GOOD NAKED CO. PHILOSOPHY
“At Look Good Naked Co., we use fitness as a tool to optimise our clients. The end goal isn’t to be fit, it’s to be better – holistically. What we believe is simple; we believe that ‘Becoming is Better than Being’. Our training style is about becoming better, looking good naked is simply a byproduct of this. This isn’t about fitness, this is about becoming the best you can; this is about self-optimisation.”
Our aim is to take the confusion out of the health & fitness industry. In doing so, we motivate people to make positive changes within their lives in the pursuit of continual improvement, 1% at a time. We dispel the bullshit, encourage growth and educate people on how to fall in love with the process, not just the result. Excellence is habitual and we build those habits one step at a time.
Michael founded Look Good Naked Co. in 2017, with the aim of creating a personalised Self-Development Experience. Michael originally studied Architectural Design and went on to work in the industry for 3 years before deciding that life is too short to spend 60h/week hating it.
Pursuing the art of coaching, Michael discovered his true passion in life; helping other people create higher standards for themselves through personal growth. Since this awakening, Michael has continually pursued his own education in the areas of coaching, sports/performance nutrition, anatomy & physiology and mental health. He has performed over 3000 hours of face to face coaching and has worked with hundreds of people through online coaching.
Michael is an accredited Sports Nutritionist, ASCA level 1 Strength and Conditioning Coach, Mental health first aid officer and is currently finishing studies to be a practising Performance Nutritionist. Michael commences a Masters of Sports & Exercise Nutrition (Strength & Conditioning) in 2022.
Michael is qualified in the following:
- Bachelors of Architectural Design (never again)
- Certificate 3 & 4 of Fitness
- Advanced Certificate of Sports Nutrition
- Graduate Diploma of Performance Nutrition
- Level 1 ASCA Strength & Conditioning
- Mental Health First Aid
Look Good Naked Co. Core Values
At Look Good Naked Co., we follow a set of core values that are used to guide our coaching systems to enhance your habit creation & behaviour change. Understanding these values and using them to guide your decision making will increase your ability to succeed at your desired outcome by enhancing your personal accountability, dedication and creating a strong will. These principles have been created to help you create a strong physique AND mind.
6 Priorities for Weight Loss Nutrition
Has supplement marketing, Instagram ‘PTs’, and google search results got you confused about how to lose weight – and keep it off? Let me help. Download my E-Book, 6 Priorities to Weight Loss Nutrition by entering your details below, and I’ll show you the 6 things you should be focusing on, in order from most important to least.
From me to you, you’re welcome.